February 1, 2024

Bozeman Journal

Good Morning Bozeman. Happy Thursday. We've got some great content hitting your inbox this morning BUT we also want to hear from you.

Our goal is to bring you the best selection of stories and content from around the valley each week. What do you want to hear more about? Hit us with a reply email. We'd love to hear from you.


In this Edition:

  • NIL at MSU
  • Yeti Acquires Mystery Ranch
  • Things to Do This Weekend

Trivia

Which NFL team does Troy Anderson, an MSU Bobcat alum ('17-'21), play for?

NIL at MSU

While most sports fans are spending their February following the Travis Kelce/Taylor Swift love story er... Super Bowl headlines, there are some in Bozeman spending their time thinking more about the Bobcat student-athletes. One such fan, is Brandon Vancleeve, former Bobcat running back (‘99-’01) and founder of the Bobcat Collective.

Vancleeve founded the Bobcat Collective in 2022 as a response to the new NIL era in college sports. NIL, short for Name, Image, and Likeness, refers to the policy allowing college athletes to monetize their personal brand, via endorsements or on places like social media, while maintaining their amateur status.

The Bobcat Collective, one of the first NIL collectives in the country, has maintained a mission of attracting talent to MSU and fostering a community where players can thrive both on and off the field.

Ten days was all it took for the Collective to raise $80,000 in their inaugural 2022 season allowing them to offer $1,000 NIL contracts to 80 football players. Since then, Vancleeve and the Collective have secured over 500 individual NIL deals for MSU student-athletes and have helped facilitate more student engagement within the Bozeman community, creating opportunities for the players to connect with local businesses and residents.

2024 looks promising for the Collective. They've planned four major meet-and-greet events across Montana for Bobcat athletes to interact with fans in various communities. And while the Collective has mainly focused on football and men’s and women’s basketball teams, Vancleeve is enthusiastic about expanding to include more sports in future seasons, supporting a wider array of MSU's athletic talent.

To join or find more information on Bobcat Collective you can visit www.bobcatcollective.com.

You Need Coffee

And we need more friends! Share the subscribe link below with anyone and everyone. The more of your friends that subscribe, the closer you get to winning an e-gift card to Treeline (redeemable for in store purchases).

  • 5 Referrals = $5 Gift Card To Treeline
  • 20 Referrals = $15 Gift Card To Treeline

Your Referral Link: You are currently viewing the newsletter on the web. Please subscribe or look in your inbox for this email with your unique referral code!

Your Referral Count: N/A

*Giveaway is valid while supplies last. See our Treeline Referral Program Terms and Conditions.

Yeti Acquires Mystery Ranch

YETI Holdings, Inc., a leader in premium outdoor gear, has recently acquired Mystery Ranch, a local company known globally for its superior outdoor backpacks.

Since its establishment in 2006, YETI has become a household name, largely credited to its robust coolers. Who could forget the 2009 Youtube video of a bear taking on a cooler. This acquisition signifies YETI's continued expansion into a broader range of products of drinkware and outdoor gear.

Dana Gleason, a Bozeman resident and Co-Founder of Mystery Ranch, expressed his excitement about the acquisition. He views the partnership with YETI as a seamless and natural progression for their brand.

According to statements in YETI's press release, Gleason believes this union strongly aligns with their mission to provide top-tier load-bearing equipment, enhancing their capacity to meet consumer needs.

If either company is reading this, might we suggest a backpack large enough to help us carry our YETI hard cooler to the top of Mt Blackmore in the summer. We've got the mockups ready to go.

For additional details about this development you can visit yeti.com or mysteryranch.com.

On Our Radar 📡

Here's a newsletter exclusive roundup of local news this past week:

First weekend in February and it's jam packed. Here are some ideas to keep you busy:

  • Our favorite activity this weekend and one that you should not miss is Big Sky Skijoring. This is a must see with events on both Saturday and Sunday.
  • Comedian Paige Weldon will be hitting the stage at Last Best Comedy @ 7 on Friday. Last Best Comedy doesn't sponsor this section but that won't stop us from always promoting their events.
  • There are a bunch of musical acts Friday evening at locations like the Elm, the Taproom and Filling Station. You can see a full list over at The Bozone.
  • On Saturday, Bridger Bowl is hosting the annual King and Queen of the ridge. More info can be found on their website here.
  • And on Saturday Evening, make sure to check out the MSU Rail Jam. This is the third annual event and with partners like the Bridger Ski Foundation, Bridger Bowl and Rockstar Energy there's some serious hype behind this event. More info can be found on MSU's website

Trivia Answer

Atlanta Falcons.

Andersen was drafted in the second round with the 58th overall pick by the Atlanta Falcons in the 2022 NFL Draft.