Sitka Rapidly Expanding Retail Beyond Bozeman

The local outdoor brand is on a roll; opening it's second and third retail locations in Dallas and Atlanta within the last 6 months

By Nicholas Korom | Published on 2/22/2024, 5:25:00 AM

Dallas Store via Sitka

Bozeman based outdoor retailer Sitka Gear is counting fiscal year 2024 not by the months on the calendar but instead by the number of retail locations they're opening. Following the successful launch of their Dallas store last fall, the company is set to open their third ever retail store this Saturday in Atlanta.

A spokesperson for Sitka highlighted Dallas as an ideal choice for their inaugural expansion outside of Bozeman, attributing the decision to the substantial customer base in the southern region, where over one million licensed hunters are annually active in the Dallas-Fort Worth area.

Following the warm welcome in Dallas, expanding into Atlanta was a natural next step, aiming to connect with the city's vibrant community of outdoors enthusiasts. This new location can be found in The Battery Atlanta, a mixed-use development complex known for its unique blend of shops, dining, and entertainment located around Truist Park, home of the Atlanta Braves.

Strategic long-term investment is how one company spokesperson described these retail locations, which are designed to enhance customer service and broaden brand accessibility to both loyal and new customers. These stores represent more than just an expansion of Sitka's geographical presence; they signify a deepened commitment to supporting and engaging with local outdoor communities.

Both of the new retail stores will seek to provide a novel experience, with gear featuring location-specific logo wear as well as a selection curated to the hunting opportunities present in the given regions.

If you're setting your sights on stalking big White-tail deer in Texas or smacking Turkey in Georgia, make sure to stop in at Sitka's Dallas or Atlanta stores!