Yeti Acquires Mystery Ranch

Premium cooler company acquires premium backpack company

By Drew Monroe | Published on 2/1/2024, 4:33:00 AM

YETI Holdings, Inc., a leader in premium outdoor gear, has recently acquired Mystery Ranch, a local company known globally for its superior outdoor backpacks.

Since its establishment in 2006, YETI has become a household name, largely credited to its robust coolers. Who could forget the 2009 Youtube video of a bear taking on a cooler. This acquisition signifies YETI's continued expansion into a broader range of products of drinkware and outdoor gear.

Dana Gleason, a Bozeman resident and Co-Founder of Mystery Ranch, expressed his excitement about the acquisition. He views the partnership with YETI as a seamless and natural progression for their brand.

According to statements in YETI's press release, Gleason believes this union strongly aligns with their mission to provide top-tier load-bearing equipment, enhancing their capacity to meet consumer needs.

If either company is reading this, might we suggest a backpack large enough to help us carry our YETI hard cooler to the top of Mt Blackmore in the summer. We've got the mockups ready to go.

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