Yeti Acquires Mystery Ranch

Premium cooler company acquires premium backpack company

By Drew Monroe | Published on 2/1/2024, 4:33:00 AM

YETI Holdings, Inc., a leader in premium outdoor gear, has recently acquired Mystery Ranch, a local company known globally for its superior outdoor backpacks.

Since its establishment in 2006, YETI has become a household name, largely credited to its robust coolers. Who could forget the 2009 Youtube video of a bear taking on a cooler. This acquisition signifies YETI's continued expansion into a broader range of products of drinkware and outdoor gear.

Dana Gleason, a Bozeman resident and Co-Founder of Mystery Ranch, expressed his excitement about the acquisition. He views the partnership with YETI as a seamless and natural progression for their brand.

According to statements in YETI's press release, Gleason believes this union strongly aligns with their mission to provide top-tier load-bearing equipment, enhancing their capacity to meet consumer needs.

If either company is reading this, might we suggest a backpack large enough to help us carry our YETI hard cooler to the top of Mt Blackmore in the summer. We've got the mockups ready to go.

For additional details about this development you can visit yeti.com or mysteryranch.com.